The business is family
business in which the members of a family hold the property sufficient to
determine the composition of the board. Normally, in family business,
representatives of this family will keep one of these positions: Chairman of
the Board, directors or CEO. The family members usually keep many positions
simultaneously such as shareholders, managers and CEO.
In developing economies,
many successful companies have also originated from the family business, some
typical examples like Wal-Mart, Bertelsmann and Bombardier in North America and
Europe. In fact, family business has both advantages and disadvantages.
In terms of advantages,
because ownership is in the hands of one or a few members of the family, so the
family business tends to "personalize", unified power into the hands
of homeowners. This power allows family business to execute a long-term vision,
focused investments to create long-term competitive advantage that the company
runs base on short-term results in the stock market cannot achieved. Secondly, the
family business tends to save and careful in expenditure. The consistency between
the ownership and the management help to mitigate the scale and extent of the
representation problem.
However, the family
business has to face with a very unpleasant fact, that statistics show that the
rate of long-term success of family business is very low. According to the McKinsey
survey, only 5% of family businesses which have large scale continually develop
well after the third generation. In general, when a successful family business
drops into the control of the descendants of the founder, this family firm
starts going down. Go to the third generation of corporate takeovers, corporate
context has been built for quarrel between family members. Instead of focusing
on corporate governance, they will compete for a share of profits and the
leadership position of the company. On the other hand, the family business has
little of supervisors, not bear pressure from external, and face with risk in
giving unsuitable business strategy with market realities.
As a result, good
corporate governance is critical factor to decide long-term success of family
business. Experience of successful family companies in the world showed that in
these companies, should be have a clear separation between ownership and operating
rights, acknowledges the role of an independent board and clearly defined
responsibilities of owners with board and executive apparatus. Besides, there
are some factors decide the success of family business, namely: good
governance, risk diversification and dynamic management in a business
investment.